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Research papers

Marketing research as a basis for the structuring of a sales and service organisation

This paper describes how a low-budget industrial marketing research programme was carried out and used in order to provide a basis for the structuring of a field sales organisation in a Norwegian company, NOREMA A/S, which is market leader in the...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Ragnar Carelius, Bjørnulv Mortensen
June 15, 1977
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Citation

Carelius and Mortensen (1977a, June 15). Marketing research as a basis for the structuring of a sales and service organisation. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/marketing-research-as-a-basis-for-the-structuring-of-a-sales-and-service-organisation